Local SEO services for contractors, ranking your website and map listing together
Built for roofers, HVAC and plumbing companies, electricians, home inspectors, and other home service contractors. Local SEO is bigger than a Google Business Profile. We run the complete program, your website, your profile, citations, links, and content, so you rank across the map pack, organic "near me" searches, and AI answers at the same time. One partner covering every surface a buyer uses to find you.
Your Google Business Profile is one core piece of this. See our dedicated Google Business Profile service →
Everything it takes to own the map pack and the organic results
- A full local SEO audit and competitor teardown for your exact city and service area
- Google Business Profile optimization: categories, services, geo-tagged posts, and a review strategy
- Geo-targeted service and location pages so you rank across every suburb you cover
- Local citations and authority backlinks that build the trust Google rewards
- Local Falcon grid tracking so you see your rank in every neighborhood, not one vanity spot
- A plain-English monthly report tied to calls and leads, not rankings for their own sake
Why the map pack decides who gets the call
Almost half of Google searches are local, and the three-business map pack sits above every organic result. For a home service business, those three spots take the majority of the clicks and phone calls. We treat your map ranking as the priority it is, measuring visibility on a grid across your whole service area so we can push you to the top in the zip codes that actually pay.
How we get you into the top three
Grid-based rank tracking
We track your position on a grid of points across your service area, so we optimize for real coverage, not one lucky pin.
Competitor reverse-engineering
We pull apart the profiles and pages ranking above you, then build a step-by-step plan to overtake each one.
Profile and site, together
Our hybrid approach ranks your Google Business Profile and website at the same time, so you own more of page one.
Reviews that compound
We put a simple system in place to earn steady, keyword-rich reviews, the signal that keeps you at the top once you get there.
Real organic performance, straight from Google
This is a live Google Search Console view for a Rank Compass client: impressions and clicks climbing together over a year of work. No vanity metrics, just what Google actually reports.
How this turns into more local leads
Impressions are how often you show up in Google; clicks are the people who actually land on your site. Growing clicks by 514% in a year means roughly five times as many potential customers arriving from search, every month, without paying per click. More qualified visitors on your pages means more calls, more quote requests, and more booked jobs from demand that already exists.
Serving contractors across Canada, the US, the UK and Australia, including local SEO for contractors in Windsor, Ontario.
Questions, answered
What exactly is the map pack, and why does it matter so much?
The map pack is the block of three businesses with a map that Google shows at the top of local searches like 'roofer near me'. It sits above the regular results and captures most of the clicks and calls, which is why it's the single highest-leverage place a local business can rank.
How is local SEO different from the SEO I've heard about before?
Traditional SEO chases organic (blue-link) rankings. Local SEO also ranks your Google Business Profile in the map pack, which runs on different signals: proximity, categories, reviews, and citations. We work both at once so you show up in the map and the organic results for the same search.
How long before I see real movement?
Most clients see grid movement within about 3 months and stronger positions across 6 to 12 months, depending on how competitive your city is and where you're starting from. Our Indiana roofing client went from #45 to #1 organically inside a year.
Do I have to sign a long contract?
No. We work month to month. If we're not earning our keep you can leave, that's the whole point of staying accountable to results.
This is what it looks like when it works
Home Service Contractor · Indiana
From #45 to #1 organic, 660 leads, and an estimated ~$2.2M in revenue influenced over two years, a ~121× return on SEO spend (modeled).
See the full case studies →Want to rank for these searches?
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